A sample of what I've been doing lately

Teaching & Mentoring

Product Management, Responsible IA, Service Design, Women in Tech

Because I love what I do, I've sought ways to share it: teaching Product Management, Service Design, and Responsible AI to master's degree students (Albert School, CNAM). In the era of generative AI, this means rethinking what we teach and how we evaluate, by designing assignments that reward critical thinking and creative application over outputs that any model could produce. A hell of challenge. I also mentor fellow women in Tech, give occasional talks, and find that these exchanges keep me grounded. Staying connected to emerging practitioners keeps me honest about my own assumptions.

Design in 2050

Design Fiction, Facilitation, Creative Storytelling

I designed and facilitated a design fiction workshop with PayFit's design team, inviting them to imagine what design will become in 2050. Through scenario crafting, creative storytelling, and hands-on artifact creation (participants built a “Design Artifact from the Future" using modelling clay) we explored the deep technological, ecological and societal transformations already underway. The aim wasn't prediction but agency: giving designers a way to sit with uncertainty, name what unsettles them, and shape an actionable horizon rather than be paralysed by the ambient anxiety.

Customer Care Service Design Sprint

Service Design, Facilitation, Customer Experience

Running a Design Sprint for a digital product or a feature is pretty straightforward. Just follow the Google Ventures playbook. However, when the outcome is a service, how do you go about your deliverables? What are you going to test on the fifth day, and how? Also, there are… no designers in your design sprint team. All participants work in Customer Service. They know clients so well, but they never heard of a business model canvas, a proposition value map or a service blueprint. Yet, we managed in 5 days to define, test and validate founding principles & target blueprint for the Customer Care of our company.

Scaling a User Research Practice, from a UX-team-of-one to a Human-centered Culture

Research Ops, Leadership, Collaboration

What is it like to do user research when you start with 4 people in the whole company, and end-up with 30 team members participating in the product development process? How do you build and evangelize that human-centered-i’m-not-the-user-let-the-data-speak-first mindset? What works best? What doesn’t? Lots of lessons learned and unexpected turns over my 5 years at KEAKR, a music company for urban artists.

Making evidence-based Personas from thousands of data points: the power of storytelling

Research Insights, Empathy, Creators Economy

I’m a firm believer in the power of storytelling, and I think Personas are a hell of a medium… when they’re done right. Meaning: evidence-based, stemming from real research, both quantitative and qualitative. Imagination has nothing to do with it. Well, a little bit. At KEAKR, I went through the messy process of analysing and synthesing insights from +120 user interviews, +50 usability tests, countless behavioral data points and, more importantly, integrating them into our product development process.

Playing the sorcerer’s apprentice: designing the perfect video feed

Algorithms, video, social media, ethics

If it sounds a bit too easy, it’s because it is. Algorithm design is hard, yet it’s the pillar of retention, your North Star when you design a consumer app. So many parameters go into this: format, duration, light, music choices, viewer fatigue, network weight, engagement data, music trends... and that je-ne-sais-quoi that makes your brain interested. How do you do it when you’re not TikTok? Is everything fair game when it comes to retention? Definitely an interesting design challenge.